Impact of Fashion


20% of global industrial water pollution comes from the treatment and dyeing of textiles. 

Source: The World Bank

2700 L

The production of a single cotton t-shirt typically requires 2,700 litres of water.

Source: World Wild Life

2700 L

2 nd

The apparel industry remains the 2nd largest industrial polluter, second only to oil.

Source: Forbes


Nearly 3/5 of all clothing produced ends up in incinerators or landfills within years of being made.

Source: McKinsey



Globally, customers miss out on USD 460 billion of value each year by throwing away clothes that they could continue to wear, and some garments are estimated to be discarded after just seven to ten wears.

Source: Barnardo’s, Survey of 1500 women as part of