Meet Melody from Initial S

The #PeerlessFounders interview series focuses on the stories of incredible founders who have succeeded in launching truly special brands that we love, not only for their strong ethical and sustainable standards but also for their style.

This week we had the amazing opportunity to meet Melody Prieto, founder of the French Brand Initial S !

Initial S is a modern, timeless and responsible beachwear label. The brand features a pure, elegant line with a sensual and sporty look and timeless designs. All swimsuits are oeko-Tex certified and made from recycled nylon found in oceans and in nature. Concerned about quality, the environment and human conditions, Melody decided to rely on French know-how to meet her requirements.

You have been a model for the greatest designers of the world (Dior, Prada, …), what did inspire you to switch to sustainable fashion?

I actually never really switched to sustainable fashion as I have never been a big fan of fast fashion. As long as I remember, I always turned myself to the concept of buying less but better. I always look for timeless pieces that I will be able to wear for years. I learned a lot working with the greatest designers: how a collection is made, from the beginning to the moment it’s on the runway. I have always been sensible to our environment so it was a logical thing to create my own sustainable brand. Being sustainable is not only about recycling materials, it’s a lot more than that. It’s where clothes are made, who’s working to make them, the working conditions, short circuit, carefully selecting your materials. 

What is the best advice you could give to someone willing to launch her/his own fashion label?

I would say to be passionate, be patient and believe in yourself. Be curious, meet people, don’t hesitate to ask for advice and be surrounded by your relatives. You’re going to make mistakes but learn from them. It’s going to take time but never give up even if it’s very hard. You will have bad times but it’s nothing compared to the joy you will have during the good times. 

If you had to recommend us one French beach to enjoy the summer with one of your swimsuits ?

I would say the beach of my childhood where I’m still going every year but now in September. It’s where I recharge myself. It’s located in the Landes at Moliets. The sand is perfect on this beach and I enjoy surfing, swimming in the waves. I also like doing some body boarding. I’m always very active in the water. 

One piece of your collection you are particularly proud of ?  

I really can’t choose one… it’s too hard ! I will say the whole collection ! It was a dream and to see it on people and in magazines as Elle, Madame Figaro, Gala, etc. it brings me so much joy. I still have a lot to do and I am a perpetually dissatisfied person in my work so that keeps me on trying to do better all the time.


Visit Initial S‘ page if you wish to know more about the brand 🙂